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Are Apps Following You?

Many apps track what you do online—without you knowing it. Find out how to protect yourself.

As You Read: Identify two reasons why apps might collect information about you

On Sunday, you watch a baseball video on YouTube. By Monday, every app you use shows you ads for baseball bats and mitts. It’s as if the whole internet knows that you like baseball!

Has something like this happened to you? If so, you’re not alone. Your apps could be following you.

On Sunday, you watch a baseball video on YouTube. By Monday, every app you use shows you new ads. They’re for baseball bats and mitts. It’s as if the whole internet knows that you like baseball!

Has something like this happened to you? If so, you’re not alone. Your apps could be following you.

Up to No Good?

Many apps gather data, or information. They track what videos people watch, what games they play, and what they search for.

A company called Pixalate took a look at about 400,000 apps for kids. It found that many of these apps track what kids do online. But apps aren’t supposed to collect this information about kids under 13. In fact, it’s against the law to gather most kinds of data from these kids without their parents’ OK.

Many companies say they don’t know they’re tracking children. Some apps don’t ask for people’s ages. So they may gather kids’ names, email addresses, and other data along with those of adults.

Many apps gather data, or information. They track what videos people watch. They also track what games people play. They track what people search for too. 

A company called Pixalate took a look at about 400,000 apps for kids. It found that many of these apps follow what kids do online.  

Apps aren’t supposed to collect this information about kids under 13. In fact, it’s against the law. The apps must get the OK from parents to collect most information from kids.

Many companies say they don’t know they’re tracking children. Some apps don’t ask for people’s ages. So they may gather kids’ names, email addresses, and other data along with those of adults.

Information for Sale

Why do companies want to collect this data? One reason is to make you like their apps even more. For example, YouTube tracks what videos a person watches. Then it suggests other videos that person might enjoy.

But the main reason apps collect data is to make money. They sell your information to advertisers that use it to figure out what items you’re likely to buy. Advertisers then place ads for those items on other websites you visit and apps you use.

Why do companies want to collect this data? One reason is to make you like their apps even more. For example, YouTube tracks what videos a person watches. Then it suggests other videos that person might enjoy. 

But the main reason apps collect data is to make money. They sell your information to advertisers. Those advertisers use it to figure out what items you might buy. They then place ads for those items on other websites you visit. They place the ads on the apps you use too.  

Always Watching

Many people think this way of collecting information is wrong. They worry that users don’t know they’re being watched online.

Jill Bronfman works at Common Sense. That’s an organization that helps kids stay safe online.

“Everyone should have privacy rights, even young children,” she says.

Most apps have privacy policies, or company rules, that explain what they gather. But those policies are often long, confusing, and hard to find.

Many people think this way of collecting information is wrong. They worry that users don’t know they’re being watched online. 

Jill Bronfman works at Common Sense. That’s an organization that helps kids stay safe online.

“Everyone should have privacy rights, even young children,” she says.

Most apps have privacy policies. Those are company rules that explain what information the apps gather. But those policies are often long and confusing. They can also be hard to find.

What You Can Do

There are ways you can protect your information online. To start, download only apps that your parents have approved.

Bronfman says to never lie about your age. Rules are there to protect you. Don’t share personal details, like your name, where you live, or what school you go to. And come up with usernames that don’t identify you.

Most important, Bronfman warns, stay aware at all times online.

“Companies are always watching what you’re doing online,” she says.

There are ways you can protect your information online. To start, download only apps that your parents have approved. 

Bronfman says to never lie about your age. Rules are there to protect you. Don’t share personal details. You shouldn’t share your name or where you live. Don’t mention what school you go to. And come up with usernames that don’t identify you. 

Most important, Bronfman warns, stay aware at all times online. 

“Companies are always watching what you’re doing online,” she says.

  1. Why does the author talk about a company called Pixalate?
  2. According to the section “Information for Sale,” what are two reasons companies might collect information about kids?
  3. What are two things kids can do to protect their privacy online?
  1. Why does the author talk about a company called Pixalate?
  2. According to the section “Information for Sale,” what are two reasons companies might collect information about kids?
  3. What are two things kids can do to protect their privacy online?
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